Leveraging Automated Personalised Videos to Boost Gaming Brand Engagement and Reactivate Dormant Players

In the highly competitive gaming sector, capturing and retaining the attention of players is a perpetual challenge. With a multitude of gaming options available, ensuring that your brand stays top-of-mind is crucial. One innovative solution that has emerged to address this challenge is the use of automated personalised videos. In this blog post, we’ll explore how these videos can be a game-changer for your gaming brand, helping you boost engagement and reactivate dormant or inactive players.

Personalised Marketing: The Key to Success

In today’s marketing landscape, personalisation is not just a buzzword; it’s a necessity. Automated personalised videos take personalisation to the next level. By tailoring video content to individual players based on their preferences, gaming history, and behaviour, you can create a one-of-a-kind, immersive experience. This not only grabs the player’s attention but also fosters a deeper connection with your brand.
Virgin Live Score Quopy APV9

Reactivation Campaigns: A Second Chance for Engagement

Dormant or inactive players are a valuable but often overlooked segment of your audience. They’ve shown an interest in your brand before, and automated personalised videos can reignite that interest. These videos can be used to remind them of their past gaming experiences, showcase new features or game releases, and offer special promotions or bonuses tailored to their preferences. This targeted approach is highly effective in reactivating players who may have drifted away.

Tailored Gaming Recommendations

One of the significant advantages of automated personalised videos is their ability to recommend games or in-game content that are likely to resonate with individual players. By analysing their gaming history and behaviour, you can create video recommendations that not only introduce them to new gaming experiences but also make them feel understood and valued as players.

Educational Content

Personalised videos can also serve as an educational tool. Use them to explain complex game mechanics, introduce new updates or features, or offer tips and tricks to improve gameplay. This not only enhances the player’s gaming experience but also positions your brand as a valuable resource, fostering loyalty and trust.
Virgin Live Score Quopy APV

Building Community Engagement

In the gaming sector, community plays a crucial role. Automated personalised videos can be used to highlight player achievements, showcase in-game events, or promote community-driven initiatives. This not only keeps players engaged but also encourages them to become more active participants in your gaming community.


Automated personalised videos offer a unique advantage when it comes to compliance in the gaming sector. By tailoring video content to individual viewers, these videos can deliver specific, relevant information pertaining to compliance requirements. For instance, personalised videos can address Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures, guiding customers through the necessary steps with clarity and precision. The tailored approach of automated personalised videos not only enhances comprehension but also helps organisations meet regulatory standards while fostering a sense of trust and transparency with their audience.

Measuring Success

The beauty of automated personalised videos is that they are not just a shot in the dark. You can track and measure their effectiveness through analytics. Monitor metrics such as click-through rates, conversion rates, deposits, and player feedback to fine-tune your video campaigns and ensure you’re delivering content that resonates.

In conclusion, automated personalised videos are a potent tool for boosting engagement and reactivating dormant or inactive players in the gaming sector. By delivering tailored content that speaks directly to each player’s interests and needs, you can create a more personalised and engaging gaming experience. So, why wait? Level up your marketing strategy with automated personalised videos and watch your gaming brand thrive in a competitive landscape.

Check out some of our latest Automated Personalised Videos!

Ready to explore the power of personalised videos for your gaming brand? Ay Quopy, we can help you level up your engagement, reactivation and compliance campaigns with automated personalised videos.


Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *