One of the first things startups need to do is establish their brand. They’re in a fortunate position where they get to build themselves from the ground up, exactly as they wish to.
It is a crucial step in becoming a successful business, especially in a fast-paced and competitive market.
Here are some tips on how to do this successfully:
Establishing trust and credibility
The two most important ingredients when establishing a brand in any category, especially when little is known about it, are trust and credibility. This gives potential customers or investors confidence in the product or service and are more likely to engage with you.
Differentiating from competitors
Creating a set of brand guidelines that give you a distinctive and consistent tone of voice and visual identity is a great way to start. Establish who and what the brand is so that there is consistency throughout all touchpoints, and make sure all employees follow these guiding principles so that the brand communications follow the same rules.
It also gives the employees something to benchmark against, so they know what to look for when giving feedback internally or with third party suppliers.
Do your research
Make sure your business objective is clear and get to know your competitors’ business inside out. Knowing their product / service offering, what media channels they use, what advertising they do and who their target market is will help you get a better understanding of where the gap in the market is, and you’ll be better prepared to fill that void with your product and marketing plan.
Building customer loyalty
Building a positive connection to a brand is one of the most effective ways of getting new business. Happy customers will repay their loyalty not only through their own return business, but by sharing their positive experience with their own networks.
Think about what the little ways to win your customers over are – from sending them a personalised offer on their birthday to including a free sample of a new product or simply responding to their emails quickly.
However, as most people who run their own business know, nothing always goes perfectly. How you handle these problems will have a lasting impression on your customers so make sure you have a plan in place and all staff know what and how to repair those relationships to maintain your customers’ positive experience.
Test and learn
Being able to commit a small percentage of a marketing budget to try new channels and formats will help a start-up in the long run. Thinking of different and disruptive ways to target your audience to get them to notice you will be worth the investment.
Create a foundation for growth
Building a strong brand will give any start-up a point of difference and more likely to get noticed by investors, allowing the business to grow. Having the key components of a brand established correctly means that your business will be easily expandable into new markets and categories, and you can build rapidly on the already-established credibility and trust.
At Quopy Limited, we are proud to offer a range of branding services to help businesses of all sizes create a strong, memorable brand in today’s competitive market. Our services include logo design, brand guideline development, copywriting, paid advertising, brand strategy consultation and much more.
With our expertise and guidance, you can establish a unique identity for your brand that resonates with your target audience and sets you apart from your competitors.
Let us help you build a brand that truly represents your business and helps you achieve your goals.
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