Over the last few years, growth marketing has helped redefine the goal of marketing.

Now, success doesn’t just come from scaling the top of the funnel and acquiring new customers. It’s about acquiring the right customers, getting them to stick around, and using all available insights to drive more engaged customers.

But what does growth marketing actually mean? What does the role of a growth marketer entail? And how is it different from traditional marketing? How can growth marketing strategies overhaul your overall marketing approach for the better?
Let’s get started ⚡️

A DEFINITION FOR GROWTH MARKETING

Is the practice of combining customer data, market insights, and creativity to better understand your buyers and amplify every step of the customer journey for them.

Growth marketers spend an incredible amount of time understanding their buyers and customers. This enables them to develop powerful insights into where big pain points are and where they go for information. Use data combined with the voices of their customers to deliver experiences that resonate throughout the entire customer lifecycle.

GROWTH MARKETING VS. GROWTH HACKING

Growth hacking is another way to unlock customer growth. Growth marketing is about accelerating qualified demand, while growth hacking is all about quantity and speed.

In summary, growth hacking is a trendy term that is already fizzling out, while growth marketing is a growing field that will only become more and more relevant.
Social Media

KEY GROWTH MARKETING STRATEGIES

So how do you actually do growth marketing?
Well, no matter what kind of business you run, your approach should include these five foundational growth marketing strategies 👇

1. CUSTOMER FEEDBACK

The overall goal of your growth marketing strategy is to get closer to your customers. This means you need to know what parts of the experience are frustrating your customers — the things that could be negatively impacting word-of-mouth referrals, online reviews, retention rates, etc.

While data does deliver insights, hands-on customer interactions can provide feedback much quicker. Use surveys, interviews, social listening, and focus groups to find out what customers think.

2. A/B TESTING

In order to continuously improve the customer journey, growth marketers rely on experimentation. Most of these experiments are set up using the A/B approach, meaning that you test option A against option B. By directly comparing these two options, you can ensure you drive as much engagement as possible by choosing the right home page headline, TikTok hook, or creative for a LinkedIn ad.

That’s why marketers who know how to set up informative, meaningful tests will beat out their competitors.
Social Media Icons

3. MULTI-CHANNEL MARKETING

Growth marketing examines the potential of every channel and combines them into one ideal customer experience. And that starts with investing in the right channels.

You can use the RICE method to prioritise new potential channels by scoring each for potential reach, impact, confidence, and effort. After you’ve picked a new channel to tackle, make sure to test your results — compare the engagements, traffic, and conversions of the channel against your already successful channels to see if the new channel is worth your time – Omnichannel strategies can make it hard to track data points.

No matter what channels you use, make sure that the multi-channel experience is consistent and relevant.

4. CUSTOMER LIFECYCLE

Growth marketing leaves no channel unturned. The same can be said for every stage of the customer lifecycle. Run experiments to uncover new opportunities, such as testing UX improvements or changing up how you explain certain features during new customer onboarding.

For growth marketers, the big question here is: What stages of the customer lifecycle hold opportunities for growth? The answers lie in your data.
Social Media Data

5. DATA-DRIVEN CONTENT

Growth marketers are big believers in the power of content. After all, you need great content to back up just about any experiment. Want to get more email subscribers to request a demo? You’ll need better content to improve how you acquire, nurture, and sell to leads. Want to lower your customer acquisition costs from LinkedIn Ads? You’ll need to offer content your audience actually cares about.

The best growth marketers are constantly adding to their swipe files by looking at content produced by competitors and industry experts, so they can gain inspiration, quickly implement new content, and test engagement from various audience segments.

So… If you want to do growth marketing right, the most important thing is to engage with your buyers at every stage of your funnel and find ways to grow at every turn. Quopy is the perfect partner for your next growth marketing endeavour.

Get in touch for a chat!


0 Comments

Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *